• 5 reasons why websites still matter to local search in 2017

    Why are we still having this discussion? Because data show that a surprising number of businesses still don’t have a website. Surveys from as recently as October 2016 find that close to half of all small businesses don’t have a website, and it’s not just solo work-from-home moonlighters, either. Specifically, a Capital One survey of 400 small businesses — its Fall 2016 Small ...

    Wesley Young/ Search Engine Landin SEO- 4 readers -
  • Stop overloading your Local SEO content!

    I’ve been spending a lot of time on the road, speaking at conferences and talking to marketers and business owners, and I’ve been having the “content” talk far too often lately. You know, the one that’s almost as awkward as sitting down with your kids to talk about the birds and the bees, but where you’re talking to a business owner and telling them that their last SEO agency duped them.

    Greg Gifford/ Search Engine Landin SEO Content- 3 readers -
  • 7 Real-World Tips for Better Social Engagement

    Pepsi… Fox News… Uber. Look at recent headlines, and you’ll see the impact social media can have on a brand. In today’s 24/7 news cycle, responding quickly and appropriately to customers on social media can be the difference between success and disaster. Why do brands still struggle with social media? It’s complex: new social networks and touch points are constantly emerging ...

    Search Engine Landin SEO- 12 readers -
  • Bing Remarketing: The best-kept marketing secret

    When you think about remarketing, I’m sure the top three platforms that immediately come to mind are Google, AdRoll and Criteo. But how often is the Bing Network associated with a successful remarketing program? I recently attended a Bing webcast on “The Art and Science of Remarketing Optimization” (PDF) and was pleasantly surprised by what I discovered.

    Search Engine Landin SEO- 15 readers -
  • A fresh perspective on SEO for B2B companies

    There was a time when ranking No. 1 for a keyword was a victory wholly worth pursuing — a time when you could build a list of keywords, craft 300-word blog posts, and your site would drive new business. That is no longer the case. In 2017, we have a different search engine, and it’s critically important that B2B companies understand this.

    Search Engine Landin SEO- 14 readers -
  • Google Hotel Ads now showing nightly price trends

    Google’s Hotel Ads are starting to show pricing trends on mobile. Sergey Alakov spotted the update on Thursday. The widget shows the best prices for a one-night stay. If no pricing is available, the bar will be white instead of blue. Clicking on the price goes to a page of ads for “Best prices per night for a 1-night stay” with pricing from OTAs like Expedia, Booking and Orbitz.

    Ginny Marvin/ Search Engine Landin SEO Google- 13 readers -
  • 7 unannounced updates to Google My Business we’ve seen in 2017

    We all know that Google is constantly launching updates to their products (over 1,600 last year), and some of these changes are well covered and some slip by unnoticed. I have quietly been keeping track of some of the major changes I’ve noticed so far this year that would impact those of us who work in Local SEO and wanted to share my observations. 1.

    Search Engine Landin SEO Google- 12 readers -
  • Using search and social to support TV advertising

    Brands still invest a significant amount of advertising in TV. According to eMarketer, TV spending will be over $72 billion in 2017. While TV is great at reaching a large audience, it is most effective when combined with an effective search and social strategy to be able to fully pull through with your audience.

    Justin Freid/ Search Engine Landin Social SEO- 14 readers -

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