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Are successful entrepreneurs made or born? We’d need to start with an understanding of what an entrepreneur is. They’re all over the map, which makes the question particularly difficult to navigate. There’s the 14-year-old girl who hitches a ride to Costco, buys 100 bottles of water for thirty cents each, then sells them at the beach for a dollar a pop.
It's the time of year when we commit to doing better things. Columnist Malcolm Cox beli ...
Hello and Happy Tuesday! This week in internet marketing, we’re covering Facebook’s news feed announcement, Google changes in the pipeline for 2018, and bold design trends you need to be aware of this year. We also look at ways to bounce back from a content fail and how to keep your marketing campaigns running during a slow period.
It’s a common industry trope these days to create a link building presentation that focuses on linkbait. Someone gets in front of the audience and spatters off 4-6 case studies of successful content they created that many would describe as “viral”. These presentations are sexy. But there’s a problem with them… they rarely tie to real business results.
Welcome to my December 2017 monthly income report! We’re well into January now and things are flying over here at SPI headquarters. I’m working on getting ready for my YouTube push next month (subscribe here so you don’t miss anything) as well as some behind the scenes implementation of funnels for my online courses. More on that and other 2018 plans later in this report.
A recent report found that about 7.5 million Americans are working ‘side jobs’ to help make ends meet each month. The report was primarily looking at the economic impact of these types of jobs, and how despite the positive overall economic outlook and unemployment numbers. The report does have some interesting implications for the overall digital marketing industry.
IBM has been the owner of the 188.8.131.52/8 block of addresses for decades now, and says that they have been waiting for ‘the right project’ for the 184.108.40.206 IP. This is obviously a brandable and easily remembered IP, so it makes sense. According to a recent announcement, IBM is teaming up with Packet Clearing House and the Global Cyber Alliance to launch a new DNS service they are calling Quad9.
On January 8, 2017 the FTC announced its first children’s privacy settlement involving Internet-connected toys. According to the Commission, electronic toy manufacturer VTech Electronics Limited and its U.S. subsidiary have agreed to settle charges that the company violated the Children’s Online Privacy Protection Act (COPPA) by collecting personal information from children ...
The FTC is taking another step toward helping marketers, and others, ensure they are complying with the requirements for ad disclosures. Prominent disclosures have been a priority for a number of years now, and they continue to make efforts to force companies to clearly display their ads. The latest step they are taking is releasing a new report, which they titled, “Blurred ...
I received a message on my Facebook iPhone app today...it wanted me to download Facebook Local - a new app that is designed to help me find local businesses that offer what I'm looking for. Facebook has been working on this for awhile - once upon a time it was the Facebook Events app that they re-fashioned into Facebook Local - and it looks like they're pushing it fairly agg ...
Google's John Mueller offers insights into how Google handles duplicate content on category and product ...
If you own an ugly sweater store, you're used to post-holiday returns. But what can other retailers do to prepare for the onslaught of customers ...
After I joined the Relevance team last August, a lot of my friends and family were keen to understand how they could apply “content marketing principles” to grow their own businesses. While some of these people held positions of seniority in large companies, many others were just starting out on their own.
An open note to Google To the gmail team, You've built a tool for a billion people. Most of my blog readers use it every day, and so do I. Thanks for creating an effective way for people to connect to the people and ideas they care about. That comes with responsibility. The same responsibility that the postal service has... to deliver the mail.